What is Local SEO?

Local SEO is an effective way to promote a business to enhance its visibility on location-based searches. The purpose of any efficient local SEO strategy is to ensure that a business gets found when people are searching locally.

According to Forbes, 95% of smartphone users made use of their devices to carry out local searches, out of which 61% called the business and 59% paid a visit.

These numbers depict a clear picture that leads generated from location-based searches are one of the major sources to acquire potential customers. Given that these leads comprise people looking for services similar to yours, it would not be wrong to say that location-based searches pave the way for a higher conversion rate.

Google’s local 3-pack:

Getting your business there!

Earlier, Google’s Search Engine Results Pages (SERP) responded to local searches and displayed seven most popular businesses according to people’s searches. Referred to as local 7-pack, it included addresses, direction links and phone numbers of the businesses listed.

With the evolution of browsing trends, Google reduced its pack to include just 3 results, the reason it is called local 3-pack now. Local SEO specialists, with their innovative and business-focused strategies, can help you get your business on local 3-pack, resulting in more traffic to your website and thus a huge amount of potential revenue.

How does local SEO impact your business?

• Ranks you higher in local search engine results, helping you to stand out from the competition.
• Helps potential customers find your business, and provides them with the information they need.
• As aforementioned, 61% of people performing a local search called the business the same day, which means that local SEO increases the chances of people taking quick action to contact your business, in turn, providing your business with an opportunity to convert the lead.
• The more information your potential customers have about your business, the more trustworthy you appear to them. It helps you to build a good relationship with your customers.

Understanding the benefits of the same, if you are considering to leverage the same to your benefit, rely on Good Old Geek – the best SEO company in Surat. The team at Good Old Geek has the experience, expertise, and knowledge to make the most of local SEO tools and best practices to help you grow your business and get found online.