What is Pull Marketing? Increasing demand for products and drawing consumers to the product is all Pull Marketing does. It's strategies revolve around getting consumers to want that particular product. The ultimate goal of it is to make a consumer seek a product and get retailers stock the product due to direct consumer demand. It [...]
What is Push Marketing? All advertising falls into two broad categories - Push and Pull Marketing. Advertising through it is trying to push products towards consumers using attractive ads and attention-grabbing claims and offers to highlight products into the consumer's minds. Also knows as direct response marketing or outbound marketing. To accomplish this, companies target [...]
Branding: What can effective branding do for your business? Effective branding is an indispensable part of any marketing strategy. It creates people’s perception of your brand and helps you to stand out from the crowd. It has to be on top of your things-to-do list if you want to grow your business. An investment [...]
How to Use Social Media Marketing for Branding? Social Media Marketing can be used for numerous purposes. Whether it is social selling, content marketing, or customer support, social media bestows you an excellent opportunity to reach your target audience and build an amazing brand presence. Your customers are already interacting with brands via social [...]
Understanding Google Analytics and why you need it? Do you have a blog or a static website? If yes, whether it is for personal use or professional use, you need Google Analytics. Google Analytics is a free web analytics service that offers statistics and basic analytical tools for SEO (Search Engine Optimization) and marketing [...]
What is Local SEO? Local SEO is an effective way to promote a business to enhance its visibility on location-based searches. The purpose of any efficient local SEO strategy is to ensure that a business gets found when people are searching locally. According to Forbes, 95% of smartphone users made use of their devices [...]
