• Visuals speak more volume than words: –
Your ad copy may be tremendously large but still, you won’t be able to add your company’s history, mission, or vision in that particular space. With the aid of graphics and design themes, even if your message is short an individual will get a clear idea of your brand’s working style, its aim, and its products or services.

• Depicts the working as well as the philosophy of the brand: –
The main aim of graphic designing is not just to beautify or to make your brand look different than others, but also to portray several intangible things of the brand (mission, vision, core purpose) which can’t be expressed in written words.

• Builds trust: –
Relevant and astonishing visuals can build the trust of a particular brand. For instance, in today’s time majority of the people buy a product that is more attractive and attention-grabbing as they may think that it must be of superior quality as compared to a simple product that lacks luster. By investing in quality graphic designers, a brand can gain the trust of its audience which is invaluable.

• A major boon in this modern world: –
We live in an incredibly busy world, due to which we rarely focus on a particular thing. Moreover, according to some studies, the current attention span of humans is 8.25 which is 4.25 seconds less than in 2000. So how do these brands trick the minds of their potential prospects into considering their advertisements? Well, graphic designing is the answer when it comes to catching the focus. By just putting a colorful and relevant image, brands can communicate with the audience. Moreover, humans tend to remember visuals easily as compared to words. For example, even a layman can recognize the logo of world-famous brands like Apple, Netflix or BMW.

• Boost sales: –
Visuals can play a game-changing role in consumer buying behavior. As discussed above, visuals generate authenticity for the brand in the prospect’s mind. As a result, he/she may prefer one brand over the another while buying a particular product or service of a brand.

• Conclusion: –
Without attractive graphics, the potential of your advertisement may reduce drastically. It may not be considered by your target audience as effectively. In simple words, marketing can present your company’s message in front of your audience, but attractive graphics can make them consider your business.

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Avoid using brand logos or watermarks of other applications.

We want to own the content that we share and so we like to add our brand logo to our reel or sometimes we recycle our content and hence upload the ones with a watermark or other apps logo. If you wish to get your reel featured or wish to get a good number of views then avoid making this mistake.

Don’t add too much text
Remember, the reel is to play and tingle with people’s eyesight. If you wish to share information then try using as little text as possible. Do not cover your entire screen with text.

Don’t add external Audio
We know how good music can help you set the mood and certainly gain viewer’s attention. But if you wish to make your content popular then do not use audio from outside Instagram’s music library.

Make your reel in 9:16 ratio
Don’t recycle your Instagram post content on your reel. Opt for the 9:16 ratio (Vertical) to make your reel because you certainly do not want your content to get irrationally cropped. Moreover, leave the 0.5 cm frame while adding any text to get a better look.

Don’t put a border around your reel
We certainly like to define things but keeping a border on your reel will get you nowhere in the viral race. Avoid using any to make appealing content.

Share interesting and good content
Viewers want to see what is trending but they also want clear, crisp, and interesting content. Try and create unique, interesting, appealing, and eye-catching content. Use an attention-grabbing thumbnail to nail the game.

Share your reel on your Instagram grid and story
You don’t want to miss the opportunity to showcase your reel to all your followers. So, put on a habit to share the reel on your Instagram grid and your Instagram story to get good views.

Tag other brands (whose products you have used in the video)
Tagging other brands whose products you have used in the video will encourage the brands to repost your reel. In that case, your content will catch the eye of the tagged brand’s followers which may, in turn, gain you more views and more followers (fingers crossed).

Add new reels to get featured again
The secret to winning is consistency. Add reels consistently to engage your audience. New reels will bring new engagement which may help you get an old one to catch the eye again.

Add related Hashtag
Your Instagram success depends on the content you create and the hashtags you use. Yes, they genuinely work. You can add up to 30 hashtags and try to use the maximum you can. With that being said, do not go, total Ninja on it, and only use appropriate and related hashtags.

Here you go, now we have shared the most amazing tips to make your Instagram Reel Viral. Use these tips and let us know how we helped you change the game.

The post How to make your Instagram Reel Viral? appeared first on Good Old Geek - IT Services.

2) Lose Relevance: Digitization boosts your business’s speed 5 times faster than the traditional businesses. It’s easy to be lost in the wide ocean of the fast-moving strategy without a company’s digital presence. Not only a mere presence but a regular update or the knowledge about ‘what’s trending’ is also required and using suitable hashtags at correct times can boost the company’s growth. Many companies that refused to digitize themselves were losing good business. So in today’s fast-growing world digitization is a must thing.

3) Gain a Learning Advantage: Companies that adopted technology earlier have a learning advantage over the competition. In any business context, early adopters of the technology will have a learning advantage. Companies who are already in touch with the digital market can get better insights and can update products and policies faster than those who don’t embrace a digital approach. Furthermore, the early adopters will embrace future innovations more easily compared to those who are just starting. In extreme situations, it may also come to a point where the laggards’ growth will be stifled because they won’t have the resources to adapt anymore. The gap between them and their innovative competitors will be too big to bridge.

4) Less Money & Revenue: Digital transformation and digital solutions can help companies save money on infrastructure costs. This in turn reduces the revenue to be invested in the company. A lack of digital inactivity will make growth a challenge. Many companies are transforming their businesses from traditional to digital to grow as the market is growing and to cope up with the market. Legacy infrastructure is often inefficient and requires substantial resources to maintain. Moreover, cloud-based technology and service-as-a-software solutions offer additional, disruptive features that can further enhance business operations.

5) Costs Increase: Businesses that have adopted digital transformation have seen tremendous growth. A huge upside to digital is it can be done at low costs and suit budgets of all sizes. Companies who are still stuck at traditional marketing knows that they have a very hard competition from the internet and that they cannot reach thousands of consumers and be able to track the ROI, unlike digitization.

For example, if your company spends some rupees on a billboard but you don’t know how much traffic got converted to your company through that billboard directly.
On the other side if you run ads or post on social media you know exactly how much traffic got converted to your website, how much reach did your ads got, and from the traffic that got converted to your website how many purchased.

The post Reasons why every business needs Digital Transformation appeared first on Good Old Geek - IT Services.

Like and Comment decently: Now, this is really important and one of the major reasons for users getting their accounts blocked or disabled. Do not like and comment excessively on other posts because this is what is done by fake profiles to get fast followers. Bulk actions might be considered aggressive which might disable your account or in the worst-case scenario, your account might get blocked temporarily.

Post systematically: A systematic posting is required in order to prove the authenticity of your account. Do not post too much and also not too little. Spammers mostly does this. Whenever they post, they post excessively and then long time no see. Posting once or twice a week would be perfectly fine. An active display of social profiles can generally save you from getting blocked.

Do not follow and DMs en-mass: This action is considered to be a spammy and bot-like activity. You can only follow 20 accounts per hour. If you try to follow or DM more than the specified number then your account will get temporarily blocked. And, if you still continue the practice then Instagram will take strict action and block your account right away. So do not follow and DM excessively.

Follow the Instagram Guidelines: The Instagram Guidelines have many things that need to be followed. If any of that guideline is broken then you need to face strict actions. So, read the Instagram Community Guidelines and try to follow the rules written in there. Abiding by these guidelines can help you play safely at Instagram.

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Here are 7 reasons that will show how Digital Marketing can help you grow a business.

Cost-Effective: Digital Marketing could save much of the money which could be used for the growth of business in different aspects. Just think about the cost of running a print ad in a magazine or the price of a TV spot. Digital Marketing techniques tend to be much more effective and affordable. If you bid on the right keywords, it can pay off big time. Making a post on Facebook or Instagram page is free-of-cost. 40% of businesses claimed that they are getting considerable savings by using Digital Marketing methods of promotion for their products and services.

High Revenue Generation: Effective Digital Marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and high revenues. According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy which is much greater than those using traditional marketing. The Internet serves the best purpose for the growth of small and medium enterprises.

Super Targeted Audience: One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real-time. Digital marketing brings a steady flow of targeted traffic of people who convert into leads and sales. With traditional marketing, you cannot target your audience as precisely as digital marketing. Knowing what your audience wants also helps you determine what they don’t want. Audience insights can even help you discover new groups of customers you weren’t aware of before.

High Conversion Rate: We’ve already discussed many things and by that, you get to know that the conversion rates must be higher. With the right digital marketing tools and super targeted audience, one will increase the conversion rate. More satisfied customers mean to return to the shop more often and they will usually spend more money. More brand recognition and better customer experiences lead to more conversion. The traffic that is sent to your website should get converted to leads. If this does not happen then the traffic would mean nothing to you and all your efforts will simply go waste. This is why business owners are streamlining their marketing strategies to conversion optimization, which is helping every business owner a lot.

Earn People’s Trust: By gaining people’s trust growth of your business is guaranteed. Digital Marketing makes it possible. As we have already discussed that this works only for a super targeted audience so the audience is already interested in the product, by genuinely marketing it, the owner is just gaining the trust of the audience. Digital Marketing rides on the current online trend that focuses more on social media signals. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.

Increases Brand Reputation: The power of Digital Marketing lies in its capability to attract targeted audience. These audiences are most likely ready to know more about your product and interested in the purchase of what you have to offer. And if in these times you provide them the exact thing that you promise then they will become your regular customers and your brand reputation will also increase. These satisfied customers will most likely tell others about their experience with your product which will further increase your brand reputation and further open your door to grow your business.

Go Global: The Internet has made a phenomenal transition in terms of marketing. You can easily reach your potential customers sitting in any corner of the world. You can just tweet around or post about your product which will spread worldwide in no time. With a digital marketing strategy and as long you have an online shop and worldwide shipping, you can sell to your customers wherever they may be.

Hence, in times like these, it is advisable to digitize one’s business.

The post How Digital Marketing can help a business grow? appeared first on Good Old Geek - IT Services.

Blast from the past!
Social media eventually evolved by the emergence of the internet. Friendster gave birth to social media which was followed by LinkedIn. These platforms ruled the media for quite a few years. Then came the turning point of social media. Facebook entered in this race and boom, the greatest ever invention which turned the social media upside down. It was just meant for the students of Harvard University but once it was opened for public it created history. Presently, 2.6 billion users are registered on Facebook. Twitter also made a major impact at almost the same time as Facebook. YouTube did to social media what television did to the radio, except there were no analog casualties.

The present is all about…
The creators of these platforms saw way back then that in future person to person engagement will increase and created such platforms which are running very successfully now. The present scenario is such that any news spreads faster in social media than the actual media.
Social media is also used as a platform for running businesses by many. YouTube is the best example of a money-making social media platform.
Social media is the biggest platform for showcasing your talent. You can make blogs, vlogs about your interests and there will be tons of viewers pertaining the same interest.

What’s in the store?
The only constant thing is change. Social media platforms have changed from time to time, and further, it will change more. The future of social media lies in video content. Video content is and will be more engaging in the near future. Whether it be short videos of til-tok or stories on Instagram or IGTV videos or long video content of YouTube. According to a study, by 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain.

Also, social media can be your business savior in times like lock-down. Imagine if your business would have been digitized you would have not stopped earning even in the lock-down. Social media gives you a platform that helps you advertise your product.

The post The Past, Present and Future of Social Media appeared first on Good Old Geek - IT Services.

Here are some points which show the importance of social media.

1. Friends and Family: During this lockdown, Social media has come to our rescue more than ever. Social media usage has been increased as people are not moving out of their homes. Social media is the only platform where one can be in touch with their friends and family and the world around them.

2. Many platforms: Social Networking sites such as Facebook, Instagram, Twitter, Snapchat, and many more help kill boredom. The first thing people do after waking up is to access these sites. They have so much to explore that most of the time is passed in this.

3. Easy Access: One just needs good internet connectivity and a smartphone to access social media. It is easily accessible and so it has become more important to people nowadays.

4. Maintains good mental health: No one could ever imagine what would be the mental health of the public if there was no internet and social media. People would have gone mad by now. The anxiety attacks would reach its peak. And it is an obvious thing because people who used to work daily are locked at their homes with no work at all or very less work. What else can anyone expect?

5. Income-generating: Many businesses are kept on hold due to the lockdown, and so there income has also stopped. Social media provides a platform to create some new businesses which could generate some income amid this lockdown.

6. Showcasing your talent: Everybody has abundant time to live for themselves, get to know their inner talents. And if there is already one, then this is the best time to showcase it. Social media is giving the biggest platform to showcase your talent.

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2. Environment-friendly: A Survey shows that 88% of printed cards handed out are thrown out in less than a week. Annually 50-60 billion cards are printed out of which 45-50 billion are thrown into landfills. These can be stopped by increasing the use of Digital Visiting cards. Save Trees, Save Environment, Become Environment- friendly.

3. Easy Updation: Another advantage of a Digital Visiting card is that it is easily updated. In the case of Printed cards, we need to Redesign and Reprint the cards which becomes difficult and expensive for small businesses. A Digital Visiting card lets you automatically update the changes in your contact information, addresses, and vice versa.

4. Easy Access: You can get easy access to the visiting cards shared by others on your Smartphone anytime, anywhere. Due to the Digital India Campaign, everyone is Digitizing themselves and so everyone can easily access the Digital cards.

5. Inexpensive: Digital cards are not required to be printed and designed, unlike paper cards. So, Digital Visiting cards are far cheaper if not inexpensive than paper cards.

6. Great First Impact: Digital Visiting cards allow you to attach videos and links which are related to your business. This helps in showing the whole story behind your brand. This creates a very good First Impression for your clients.

7. Time- Saving: Digital Business card saves a hell lot of time. One doesn’t have to search for a physical business card that might have been kept somewhere. Also, earlier people attended get-to-gathers just to collect business cards of the well- known businessman. But now this can be done sitting in your house or office, which saves much of time.

So, as mentioned above now we know how important it is to have a digital visiting card. Are you ready to digitize your business with a Digital Visiting Card? Design yours with Good Old Geek-IT Services. Get in touch now!

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Yes, of course, TikTok isn’t the best platform for all types of businesses. It took a while but TikTok has definitely added ads to their platform.

TikTok gives four varying types of ads including:

1) Infeed Native Content:

– This type of ad is related to Snapchat or Instagram story ads and carries multiple features like website clicks or app downloads.

2) Brand Takeovers:

– This allows brands to take over TikTok for the day. They can create images, GIFs and videos with embedded links to grounding pages or hashtag challenges.

3) Hashtag Challenges:

– Instead of seeking to make a hashtag challenge go viral on your own, you can use supported hashtags to get more engagement.

4) Branded Lenses:

– Branded lenses are like the Snapchat 2D and 3D lenses for profiles and photos.
As with any social media platform, ads can support you to reach a ton of users on the platform. TikTok also offers accurate targeting so you can make sure your ads are leading the accurate users that would be engrossed in what you have to offer.

TikTok-specific influencers might not be huge yet, but they will be and you can go with them to widen your reach. Working with TikTok influencers can surely help you make kinship with that generation of users. To get results from TikTok influencers, just make sure the influencer’s audience meets your targetted audiences. To find the right influencer for your business, you can see for online tools that let you explore bios on TikTok, look for remarks of other brands, the most popular words used in an influencer audience and more.

Now that you know TikTok is all about fun and creativity, it’s time to build fun, creative content of your own. Generating your own content is one of the easiest and least costly methods to promote your business on TikTok. One of the most prominent benefits of TikTok is that you don’t require to build highly-polished videos. Just open the camera on your smartphone and get started.

So, now TikTok will make a few more sense to you. If your business has a younger target audience, TikTok is the perfect place to attract their concentration. Use these tips to make sure you get the most maximum out of your TikTok advertising strategy.

The post How TikTok helps to promote your business? appeared first on Good Old Geek - IT Services.

1) Why use Social Media for Brand Awareness?

Whenever, someone wants to persuade their social media followers, build your subscribers or promote your product, social media platforms can be an essential tool. It is a platform that, when used suitably, can boost the presence of your brand exponentially. Your strength to promote your marketing is defined by your company’s authority. One way to build that authority is with the use of social media platforms. In fact, according to the latest study, 71% of the firms will be raising their investment on this platform to increase their brand awareness.

Additionally, are you aware that social media marketing has a higher conversion rate compared to any type of marketing? Due to this fact, around 84% of the B2B marketers are maximizing the usage of the platform.

2) Social Media campaigns can be daunting:

Social media can be daunting to the small as well as large business owners. The truth in social media is that it isn’t always easy and proper management is the only key. A recent client asked us for help with their social media platforms, after making a staffing change in their marketing department; their likes seemed frozen and their engagement was lacking.

We took a deep look into the past engagement of the page and found that only 1,200 of their 6,000+ likes were organic (likes generated by a user’s genuine interest in the product or service). In other words, the vast bulk of their likes were bought. Some groups may think that buying likes is a quick way to boost your page past your competitors or make your product/service more enticing, and they pay a fee to have thousands of random users like their page. It isn’t the end of the world to have bought likes, but more importantly, it isn’t too late to begin reversing the effects bought likes can have on your page. With proper social media management, you don’t need to buy likes as we help you generate organic likes.

3) All your social media needs and requirements will be taken care of:

We have got a team of experts that will help you plan, implement, execute and achieve all your long term and short-term objectives using various social media platforms.

You just don’t need to take care of:
→ How will you run a brand awareness campaign for my business?
→ Who are your target audiences?
→ What are their suggestions and inclinations?
→ How will you engage with your current and potential customers?
→ What platforms will be most effective for your business?

Social media agencies will research to create an execution plan that’s most fitted for your business.

4) We have got a team of specialized masters just a call away:

Social media firms will also manage all your accounts with ease. From Graphic Designers to Content Writers and Marketing Executives, social media firms are filled to the brim with industry experts and professionals. This results in innovative and targeted posts that generate desired results. This will not only increase your brand’s repute online but also your business will gain brand loyalty.

5) It is cost-effective:

Hiring a Social Media Agency will not only save your additional cents but will also give your company’s social presence a Reliable boost.

At Good Old Geek, we have a team of dedicated experts that work tirelessly to accomplish all your social media goals. Driven by passion and enthusiasm, we’re determined to expand your horizons and take your business to the next level. Specializing only in the field of social media marketing, our expertise is exceptional. Get in touch with us and conquer the world of social media in the blink of an eye.

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